Target Wants To Wake You From Your Turkey Day Slumber

To ensure you make the 6:00 am opening of a Target store near you on Black Friday, Target is offering wake up calls from the likes of Heidi Klum.
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Even though loyal shoppers may have an alarm clock handy, this concept neatly advances the permission marketing ethos, and is likely to create significant buzz among tar-jay zealots.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.