Adpulp
Advertising News and Know-How
Inspired by the Mississippi River and the hard working lock and dam system that powered the original Grain Belt brewery, this new brew combines old-world techniques with a hint of hops to bring the traditional American lager into the 21st century. Design and packaging from Colle + McVoy in Minneapolis. Grain Belt is now made by another Minnesota brewing icon, August Schell Brewery of New Ulm. …
Continue Reading about Grain Belt’s New Lager Gets The Colle & McVoy Treatment →
How did Subaru of America build on its niche lifestyle targeting to become a mass-market car brand? Alex Mayyasi of Priceonomics reports: When Subaru marketers went searching for people willing to pay a premium for all-wheel-drive, they identified four core groups who were responsible for half of the company’s American sales: teachers and educators, healthcare professionals, IT professionals, and “rugged …
Continue Reading about Subaru of America: A Living Case Study In Micro-Targeting →
Content is not king. Red Bull's content is king. Werner Brell, managing director of Red Bull Media House, made a rare public appearance at the Content All Stars summit in New York recently. Journalist and MBA, Dorian Benkoil, was there to speak with him for Mediashift. I joked to Brell that a toilet paper company couldn’t do what Red Bull is doing, and he vehemently disagreed. There are, he said, rules …
Continue Reading about New Feature Film from Red Bull Media House (One of 600 Pieces of Content) →
Change is the only constant. In digital media terms though, change is more than a constant, it's a constant storm. Grace Bonney, founder of Design Sponge, waxes nostalgic about blogging days gone by. Let's listen and learn. Six to eight years ago, most bloggers were living in our own version of the ‘Conde Nast heydays’ without knowing it. We were getting great rates for advertising, having to do (relatively) …
Continue Reading about What You Can Bring To the Content Party: Digital Endurance →
Taco Bell encouraged real men with a famous name to testify! "I am Ronald McDonald and I love Taco Bell's new breakfasts," several real Ronalds repeat into the camera. Post by AdPulp. This new campaign from Deutsch LA is not exactly brilliant, but it may breakthrough. And breakthrough is what it is going take to loosen McDonald’s grip on the morning hours—McD's currently dominates with 31 percent of …
Continue Reading about Real Ronald McDonalds Agree: Taco Bell’s New Breakfasts Taste Good →
The great English writer Samuel Johnson once declared that, “Patriotism is the last refuge of the scoundrel.” Johnson’s beef wasn’t with patriotism per se, rather the issue of it being coopted for the purposes self-interest. In the preceding several hundred years since he uttered the phrase, proof of Johnson’s quote is still readily seen in many pockets of society. Politicians often appropriate the love of country …
Continue Reading about The Scoundrel’s Dilemma: When and How to Evoke Patriotism in Advertising →
Does anyone really care what a canned pasta brand thinks about world events? Some brands have made real-time marketing and social media an opportunity to comment on relevant political events, social issues and world topics. But many are just filling an ever-widening content pipeline with noise. What’s fueled all this is technology: The need to fill ever-widening pipelines with “content,” and the ability to …
Continue Reading about A Little Less Conversation Might Actually Be On Brand →
According to Cossette/Toronto, you don't need to be a Scotsman to experience the delicious, long lasting crunch of Oatmeal Crisp. Nevertheless, Oatsy McTavish is keen on the brand. As he likes to say, "Oatmeal Crisp wins. It's the ultimate crunch." There's more for your mouth at CompetitionCrunch.com. …
Continue Reading about General Mills Put Crunch In Its Cereal And A Kilt-Clad Man In Its Ads →
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