Ad Age: McDonald …
Curiously Strong Mints Leave The Burbs Behind
USA Today: Wm. Wrigley Jr. announced Wednesday that it has completed its acquisition of Life Savers and Altoids brands from Kraft Foods and plans to shutter some factories and lay off about 500 workers. The $1.46 billion cash deal also gives the Chicago-based gum maker several other brands, including Creme Savers, Sugus candies and some local and regional brands in the United States, Europe, Indonesia and …
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Dressing Jimmy
Every company must be guided by a mission statement. Ours is to be known worldwide for pimping our customers' junk in the perfect attire for any occasion. -Richard T. Norcross, Durex Dickorations Thanks to Adverblog and Hello Word for the, uh hum, pointers. …
Bentonville Is Open For Business
Washington Post: The hard-nosed retailing tactics of Wal-Mart Stores Inc. have transformed communities across the country, but none more so than the one in its own back yard. Benton County, once a sedate backwater, is quickly morphing into a swanky oasis in the middle of the Ozarks. Wal-Mart's unchallenged dominance in American retailing--it now sells about 30 percent of many household consumables--has persuaded …
W+K Gets Some P&G
Adweek is reporting that Proctor & Gamble has given 2 assignments, one for Eukanuba and one for Ivory Soap, to Wieden & Kennedy. In general, P&G uses intergalactic shops like Saatchi for its brand advertising, and some smaller shops, many in Cincinnati, for packaging, POP and the like. So it'll be very interesting to see how the world's largest (and most conservative) marketer makes out with the fiercely independent …
Aussies Know Proper Way To Open Beer
Johnnie Moore spoke to Liam Mulhall, a co-founder of Blowfly Beer, via Skype last night. Today he makes the conversation available as a podcast. Here's a quick look at the brewer's rather unique pitch. It's an Open Source beer company. You drink it, you own it! We're about making sexy premium beer. You decide what we do and how we do it. No crap, no fancy bullshit about 'imported hops', 'first crop barley' or sweaty …
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Coffee With A Siren’s Call
Deadprogrammer's Cafe has published a visual history of the Starbucks logo. Here's where it all began. …
Good Copy Is Good Branding Is Good Customer Service
Spike Jones at Brains On Fire likes to order music from CD Baby, the independent musician's friend in distribution. Any site that sells discs by Garaj Mahal is okay by me. But what Spike points to is the extraordinary customer service touches, evident even in their packing letter. Spike, Thanks for your order! Your CD has been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed …
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