Adpulp
Advertising News and Know-How
By David Burn
Lewis Lazare: Maybe it's the name. Dunkin' Donuts, after all, doesn't suggest it's a chain that puts quite as much emphasis on its coffee as it does doughnuts. But starting this week in the Chicago market, and nationally as well, Dunkin' Donuts is introducing a new ad campaign from Hill, Holliday Connors Cosmopulous/Boston that hopes to convey the message the chain takes its coffee very seriously indeed. The launch …
Continue Reading about Going To Great Lengths To Compete With Starbucks →
By David Burn
This new household sailboarder from Germany hangs onto the rim of one's toilet and surfs the swirling waters keeping the bowl clean and odor free. [via Strange New Products] …
By David Burn
USA TODAY: The world's biggest chipmaker said Thursday it will scrap its 37-year-old logo and well-known tagline as part of a major rebranding that will emphasize its shift away from its core PC business and into consumer products. The original Intel logo featuring a lowered "e" will be replaced with one showing an oval swirl surrounding the company's name. The phrase "Leap ahead" will supplant "Intel Inside," which …
By David Burn
NYT: AT&T became the country's largest phone company in November when SBC Communications, one of the original seven Baby Bells, bought AT&T, the old Ma Bell. Having absorbed its former parent and taken its name, executives at SBC are introducing a sweeping campaign to highlight the company's new aspirations. The challenge is to refresh the venerable AT&T name, which in recent years has been better known for corporate …
From the AP: Michael Vale, the actor best known for portraying sleepy-eyed Fred the Baker in Dunkin' Donuts commercials, has died at age 83. Ads featuring Fred, who uttered the trademark line "Time to make the doughnuts," ran for 15 years until Vale retired in 1997. The same campaign for 15 years? Good lord. These days, campaigns barely last 15 weeks. R.I.P., Michael. …
Continue Reading about Time For Someone Else To Make The Donuts →
By David Burn
Freelance Fred thinks Lexus is stretching a bit with its buy-your-honey-a-new-car spot. t’is the season to hallucinate I’ve read reports that the average American will spend under $700 this year for everyone on his or her Christmas list. And yet, the marketing people at Lexus seem to feel that some of us will go out and drop 40 thousand bucks on a Lexus for the significant other, and judging from the commercials, …
By David Burn
According to The New York Times, New Jersey's acting Governor Richard J. Codey unveiled the top five entries for New Jersey's tourism slogan last week and asked state residents to vote for their favorite. The five finalists - "New Jersey: Expect the Unexpected;" "New Jersey: Love at First Sight;" "New Jersey: Come See for Yourself;" "New Jersey: The Real Deal" and "New Jersey: The Best Kept Secret" - were chosen by …
By David Burn
USA TODAY: Albertson's is no longer considering a sale of the entire company, officials said late Thursday after CVS and other potential suitors withdrew from talks. The nation's second-largest grocery store company said it will continue talks with "several parties" interested in buying its underperforming divisions. Dave Parker, Albertson's vice president of investor relations, said in a telephone interview that the …
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
“I love Adpulp, man! The analysis is awesome.” -Ian Schafer