Wieden + Kennedy harkens back to the days of Janet Champ and her women's empowerment campaign for Nike with this new spot featuring tennis sensation, Maria Sharapova. The spot skillfully uses a song from West Side Story to set the mood and the storyline. "I feel pretty, Oh, so pretty, I feel pretty and witty and bright! And I pity Any girl who isn't me tonight." - Stephen Sondheim and Leonard Bernstein Then, just …
Microsoft No Longer A Technology-Driven Firm
Sometimes Cheap Is Pure Gold
Is this the perfect ad for an airline that offers a Myrtle Vegas to Atlantic City nonstop, or what? [via Make The Logo Bigger] …
The Lubars’ Touch
BBDO, New York and Atlanta, created a new commercial for Cingular wireless that's funny and spot on. Even The Bullshit Observer loves it. "Good casting. Good writing. Sells the product. Makes me laugh." …
Engineers Take It To The Bank In Mountain View
Would you rather build something or help sell something? If you work at Google, apparently you want to be in the former category. According to Valley Wag: Engineers are the real winners. No one's sure just how much richer the geeks are than the ad-sales wonks and other early Googlers, but there's definitely a class divide -- not that anyone acts like it at the office. Let's pretend the above scenario is true. It's a …
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Appliances 101
New York Times takes a look at the back-to-college market, one retailers, online and off, have begun to covet. According to the National Retail Federation, an industry trade group, the fastest-growing back-to-college categories include ones that play to the strengths of online retailers, like consumer electronics, computers and even furniture, which is starting to gain momentum with online consumers. Sears Holdings, …
“The Walls Between Art And Engineering Exist Only In Our Minds”
Fruity Goodness
Click Here, a Dallas-based interactive agency, has launched Fruit Guy Fans, a Fruit of the Loom microsite that busts on the brand's iconic spokesfruit and the indie music scene all in one fell swoop. Like a good indie fan site, this one makes MP3 downloads available. One song hangs on the line, "You can't overlove your underwear." Camp is such a perfect approach to marketing undergarments. [via Random Culture] …