Ghosts In The Packaged Goods Attic

New York Times advertising writer, Stuart Elliott, gets off a gem of a lead in today’s paper:

Anolther ghost brand is seeking to shed its ectoplasm and become more corporeal.

It’s hard to resist reading a story with such an auspicious beginning.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.