When you're in the middle of a job search, people can be so helpful. A friend or family member might innocently and genuinely offer, "Hey, have you tried Indeed?" For the job seeker, it's the kind of question that can make one want to sink deep into a tub. https://youtu.be/MSbE6kFT_Go "Yes, thanks friend. My resume is on Indeed and I have email alerts all set up, so all the awesome jobs I might want are …
Media Expert, Simon Peel, Helps Get Adidas on the Right Page
Why do you continue to go to marketing conferences? Are they worth the cost, the travel hassles, and the time away from the office? For people interested in marketing effectiveness, the answer last week was yes. Marketing Week, Campaign, and Footwear News are all carrying the story of how Adidas overinvested in digital marketing and underinvested in brand marketing, as told by Simon Peel, the athletic brand's global …
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Learning To Use the Software You Need on the Job Is High-Value Education
Students need a break today, and not at McDonald's. The financial burdens that come with tuition, textbooks, room and board, laptops and mobile phones, clothes, etc. can be overwhelming. Plus, there's all the coursework, reading, writing, and attending class to do, on top of family and work obligations. Making sure you have all the software you need is yet another pressure. For those studying design or entering a …
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Celebrity Cruises Wants To “Feed Your Head”
How many classic rock songs can one generation of creative directors tap? The Rolling Stones' catalog is available for commercial purposes, along with Bob Dylan's and so many more. Now, in its newest spot, Celebrity Cruises goes back 52 years in time to LSD-dipped San Francisco. https://youtu.be/28NcvcfqoBg I admit that travel can be exotic, but it doesn't happen in your head. A fact that helps makes this …
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Dick’s Sporting Goods Destroyed Its Inventory of AR-15s
Assault weapons are for soldiers. This is not another decision being handed down by a hapless and corrupt government. And it's not a debate. It's action being taken by conscious CEOs like Ed Stack of Dick's Sporting Goods. According to the local CBS station in Pittsburgh, it was just after the Sandy Hook attack that Dick’s Sporting Goods CEO Ed Stack made the decision to pull AR-15 assault rifles off the …
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Houston Rockets GM Tweets His Support for Student Protestors in Hong Kong (BIG MISTAKE)
According to Foreign Policy, "an American business with a global footprint, one that prides itself on supporting freedom of speech in America, recently became an arm of Chinese censorship." Daryl Morey, the general manager of the Houston Rockets, tweeted his way into a shitstorm—by supporting democracy. Morey has since deleted the Tweet proclaiming to “stand with Hong Kong,” which prompted a massive assault …
Sports Illustrated Not Going to the Bloggers
Meredith Corporation unloaded Sports Illustrated for a mere $110 million last May. Marketing and brand development company Authentic Brands Group was the buyer. Authentic Brands, which owns licensing rights to companies like Juicy Couture and celebrities like Muhammad Ali, has zero experience running a media company. Given their need for help, the new owner of this classic title inked a deal with Maven in …
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Comscore Charged with Fraud by SEC
Do you trust your data? Do you trust your data provider? Do you trust that someone on your team will parse the data that you do trust into common sense insights that can be acted upon? People say data is more valuable than gold. People also say all that glitters is not gold. I once got in trouble for saying "Comscore absolutely does not fucking matter" in a fancy meeting where I was the youngest person by …
