Adpulp

Advertising News and Know-How

You are here: Home / Archives for Blogs

Blogs

By

“Bloatosphere” Enters The Blogger Lexicon

I like it when people coin new terms, especially if the terms are fun to say. Vaspers The Grate has recently managed this with the term "bloatosphere". Given that the word "blogosphere" is cumbersome and self-important, I think Mr. Grate has given us a marked improvement. The blogsophere is becoming bloated with anti-blogs. This bloated, burdensome, obese blogosphere I refer to as the "bloatosphere". Let's consider …

Continue Reading about “Bloatosphere” Enters The Blogger Lexicon →

By

Blogging’s Preseason Is Almost Over

Robert Scoble, a.k.a. The Scoblezier, a.k.a. Microsoft's Geek Blogger, asks in a post on The Red Couch, "Why let your ad agency write your blog?" He ponders the situation thusly: A good blog is written by an authority who is passionate about his/her topic. How many ad agencies are passionate about your business? Not to mention an authority on it? (After all, if your ad agency were an authority on your business we'd …

Continue Reading about Blogging’s Preseason Is Almost Over →

By

At Least Fake Orgasms Can Be Convincing

Hugh has been hammering the emerging trend where marketers jump on the blog bandwagon without first buying a ticket to the Cluetrain. Here's some of what he has had to say: As if fake blogs weren't "beyond lame" enough. Now I think we've got... wait for it... fake comments. What a great scenario: Some twentysomething PR intern being told to write that crap hour after hour, from some gasket-popping "Creative" Director …

Continue Reading about At Least Fake Orgasms Can Be Convincing →

By

Adweek Highlights Blogs…Some Of Them, At Least

This week's Adweek features an article (for subscriber access only) highlighting some ad folks who are also bloggers. We, however, are not among them. They do highlight The Mario Blog, Adblather, Jack Cheng, psfk.com, Gareth Kay's BrandNew, Caffeine Goddess, and AdLand. Hey, I'm a 10-year Adweek subscriber. How about a little love for the Adpulpers? …

Continue Reading about Adweek Highlights Blogs…Some Of Them, At Least →

By

Will Blog For Tips

Jason Kottke is an A-list blogger who recently quit his day job to pursue blogging full time. His revenue model of choice is the Pay Pal tip jar. Given the enormous traffic to his site, it may work. According to Wired, Kottke is avoiding the ad-based revenue model because, as a one-man operation, there's no easy way to neatly separate editorial and advertising. "Advertising introduces a third party into the …

Continue Reading about Will Blog For Tips →

By

GM Is Not Afraid

Earlier this week Neville Hobson had the opportunity to interview Michael Wiley, Director New Media, GM Communications, at General Motors. Here's an excerpt. Neville: What are your primary objectives for the GM FastLane Blog? Michael: To get beyond our old ways of communication with a new direct line of communication to all stakeholders. Typical communication is issuing press releases, talking to the media, who …

Continue Reading about GM Is Not Afraid →