Another fake blog has reared its hideous head. This time P+G is the culprit. I understand, and can even sympathize with clients wanting to jump on the blog bandwagon. But please, will someone from the agency sector please help these clueless marketers do it right? Wrting tripe is not doing it right. Posted by "Rose" at sparklebodyspray.com: I am SO into poetry these days. It was, like, the rap music of the ancients, …
Why Blogs Are Like Power Tools
Ego is the biggest reason that corporate blogging may be an oxymoron. Working for the man often means subsuming your ego to that of the organization, and blogging makes that difficult. It's one reason that there have been high profile firings of corporate bloggers at places like Google. It's hard to have two voices (the writer's and the shareholders') competing and often conflicting." -Seth Godin While the …
Why Blogs Are Like High School
Todd at A Penny For is sick of all the blog hype. I too, am growing tired of the generalizations, overstatements and inner circle elitism. Speaking of cliques, check out this cartoon from Hugh MacLeod. Here's the comment I left at his site. It's all downhill after you do (jump the shark). Right? Regarding the C-listers comment, is it not funny that a technology that purports to free us from such hierarchies, does …
Running The Numbers
Business 2.0 has an intriguing piece about Nick Denton, Jason Calacanis and John Battelle. Apparently, Battelle intends to join the blog publishing fray, as an enabler, not an outright owner of the individual media properties. His plan is to offer himself as a publisher-as-service to blogging entities. He'd aggregate traffic, sell category-specific advertising against the sites in the FM network, and handle the …
Get Paid. Get Laid.
Some Adholes (registration required) don't like the Talent Zoo web banner we're running in the space above. I'm actually kind of surprised it's taken this long for someone to air a grievance. There's an old adage, "If you don't piss off some of the people some of the time, your work must suck." So, I salute Talent Zoo for not sucking and taking a risk on their banner. To their credit, one of the Adholes does point …
Are You Ready For The Participation Age?
"When the essence of marketing becomes the quality of the customer/corporate dialogue then the entire corporate culture changes and so does the world." -Robert Patterson Shel Israel, who is co-writing a book with The Scobleizer on business blogging, posted an interview with Sun's COO, Jonathan Schwartz. According to Isreal, Schwartz is the highest ranking blogger by title in the technology sector. He may also be the …
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Getting Jiggy With The Bloatosphere
Business Week is getting jiggy with the bloatosphere. Here's the lead to their feature on blogs. Monday 9:30 a.m. It's time for a frank talk. And no, it can't wait. We know, we know: Most of you are sick to death of blogs. Don't even want to hear about these millions of online journals that link together into a vast network. And yes, there's plenty out there not to like. Self-obsession, politics of hate, and the same …
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Volvo Is Too Nice Of A Car To Be Slumming On MSN Spaces
Media veteran and popular blogger, Steve Hall, busts some chops when considering the recent move by Volvo to act as sole sponsor on MSN Spaces, thereby seemingly embracing blogs as a desirable venue for online ad spending. A quick review of weblogs listed as recently updated on MSN Spaces revealed few, if any, containing more than a post or two. Many simply state, "There are no entries in this blog." Apparently, …
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