Get Paid. Get Laid.

Some Adholes (registration required) don’t like the Talent Zoo web banner we’re running in the space above. I’m actually kind of surprised it’s taken this long for someone to air a grievance.
There’s an old adage, “If you don’t piss off some of the people some of the time, your work must suck.” So, I salute Talent Zoo for not sucking and taking a risk on their banner. To their credit, one of the Adholes does point out that it could well be the woman who gets the ad job, and then comes home for some lovin’ on her man.
I can only add that it’s advertising, after all, that we’re talking about here. It’s not meant to be p.c. It’s meant to provoke a response. If it does not provoke a response it’s a waste of money. There are many ways to coax that response from an over-stimulated user of media. I prefer intelligent, daring, perfectly executed communications for getting the heavy lifting done. Maybe Talent Zoo’s banner could be better, but better needn’t mean safer.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.