Adpulp
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The President of Earl Stewart Toyota may be betraying his tent-sale and bait-and-switch brethren with his blog, Earl Stewart On Cars. On the blog, he gives advice to car buyers and owners on how to deal with dealers, service people, and pitfalls to avoid. Here's a sample: The “Big Sale Event”. If you look in today’s newspaper, you will find that most car dealers in your area are having a sale of some kind. It may be …
Continue Reading about Now A Car Dealer Has A Blog. Honest. →
By David Burn
When challenged with advertising toilet paper, it's important to dance gingerly around the biological neccesity behind the need for the product. Not! Charmin's U.K. brand managers, knowing how popular potty humor is, launched A Little Bit Rude, a site where users submit their own euphemisms for a bowel movement. There is also a viral video to pass around. …
By David Burn
I was pleased to learn Seventh Generation, the nation's leading brand of non-toxic and environmentally safe household products, is blogging. Then I read their "About" copy, and found it hard to go much deeper. The Inspired Protagonist is Seventh Generation's voice, reaching out, to inspire the few who will inspire the many, bringing wealth and well-being to all who live and are about to live (seven generations) on …
Continue Reading about Kind Company’s Blog Not Sustainable →
By David Burn
"The barrier to entry in Internet media is low. The barrier to success is high," Nick Denton told the New York Times for an article detailing several staffing changes at Gawker Media. "Sites need to be well-managed and well-designed and even then it is harder and harder to launch a site. The world does not need more blogs," adding that if you count all the pages on MySpace, "there is approximately one reader for …
Continue Reading about New Media Kingpin Makes Old Media Moves →
By David Burn
Jupiter Research, a leading authority on the impact of the Internet and emerging consumer technologies, reports that 35 percent of large companies plan to institute corporate weblogs this year. Combined with the existing deployed base of 34 percent, nearly 70 percent of all site operators will have implemented corporate blogs by the end of 2006. According to the report, 64 percent of executives say they spend less …
By David Burn
via Hugh MacLeod I like this cartoon. While I'm not quite ready to give up blogging, I can see how that day might arrive. There are many arguments to be made for and against. I'll limit myself to one against, for now. I'm tired of how insular the activity can be. There's an entire world inside these networked machines, and the more energy one gives to it the deeper one sinks. Lately, I've been reminding myself that …
By David Burn
In what I see as a major advance for blogs emanating from large packaged goods companies, BrewBlog from Miller Brewing Company, provides daily analysis, commentary and some original reporting on the current state of the alcohol-beverage industry. The site is run by Jim Arndorfer, a reporter who spent many years covering the beer industry for magazines like "Advertising Age," with occasional contributions from other …
By David Burn
On the heels of Om Malik's departure from Business 2.0 and Robert Scoble's departure from Microsoft, Business Week's Stephen Baker questions the monetary value of marquis bloggers to the firms that employs them. It's a bit of a paradox. The Internet has brought astounding tools of measurement into countless marketplaces, starting with advertising. And yet, when it comes to measuring the power or effectiveness of an …
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