In what I see as a major advance for blogs emanating from large packaged goods companies, BrewBlog from Miller Brewing Company, provides daily analysis, commentary and some original reporting on the current state of the alcohol-beverage industry.
The site is run by Jim Arndorfer, a reporter who spent many years covering the beer industry for magazines like “Advertising Age,” with occasional contributions from other folks.
Even though “Brew” is published by the Miller Brewing Co., it is not the site for Miller press releases and the “official” word from the company. On the contrary, Brew looks at moves from Molson Coors, A-B and others in a responsible light, thereby positoning Miller as a thought leader.
Miller also publishes a bimonthly magazine called “Brew” that digs a little deeper into the larger issues facing the industry.
