Charmin Pinches Off A Blog

When challenged with advertising toilet paper, it’s important to dance gingerly around the biological neccesity behind the need for the product.
Not!
Charmin’s U.K. brand managers, knowing how popular potty humor is, launched A Little Bit Rude, a site where users submit their own euphemisms for a bowel movement. There is also a viral video to pass around.

Comments

comments

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.