What Planet Is Jupiter On?

Jupiter Research, a leading authority on the impact of the Internet and emerging consumer technologies, reports that 35 percent of large companies plan to institute corporate weblogs this year.
Combined with the existing deployed base of 34 percent, nearly 70 percent of all site operators will have implemented corporate blogs by the end of 2006.
According to the report, 64 percent of executives say they spend less than $500,000 to deploy and manage corporate blogs.
I know Jupiter is a trusted source, but these percentages seem pie-in-the-sky high to me.
[UPDATE] I’m glad to see Random Culture agrees with me on this.

These Jupiter Research numbers are WAAAAYYYY out of wack. They think 70% of large companies will be blogging by the end of the year? Yeah, right… I wish.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.