Let's look at ad blogs ourselves for a moment. Shall we? Steve Hall tells Shedwa that the work ad bloggers do is important. We have a huge impact. Ad Age reads us (by us, I mean all ad blogs) because they don't want to miss anything. In one sense, we do a lot of early reporting for them. Uncover new trends, stories, scoops which then sometimes find their way onto the pages of Ad Age. I'm not saying we're a …
Live Blogging Fashion Week
The Wall Street Journal (paid sub. req.) examines a new kind of reporter attending Fashion Week in New York City--the retail blogger, whose aim is to drive traffic to stores where the latest fashions are available for purchase. Ken Downing might look like any other reporter at the New York shows. But he's the fashion director at Neiman Marcus, the Dallas-based department-store chain that caters to well-to-do …
We Knew Him When
A year ago in this space we decided to help an aspiring copywriter develop his spec book. Today, that aspiring copywriter works as an editor for Gawker Media and gets ink in The New York Times. Ben Popken is an unlikely consumer crusader. The power of blogs never ceases to amaze. …
A ROBOT TYPES IN ALL CAPS
GM will introduce Robot 2407 on Sunday during a 60-second Super Bowl slot. Yesterday the automaker debuted a 30-second preview on YouTube. But the inanimate object found "his" voice on the internets over a month ago. Here's "his" first post from December 30th. ROBOT 1397 THINKS I AM CRAZY FOR STARTING A BLOG. HE SAYS THEY ARE "SO HARD TO KEEP UPDATED." LATER FOR THAT. AFTER WATCHING EVERYONE ELSE HAVE FUN I WANT TO …
The Toad Stool Gets On A Soapbox
A new blog called The Toad Stool offers the unique insights of Tangerine Toad, a NYC-based copywriter and self-described "Student of the Absurd." In this post, Toad talks about Gino Bona, the dude who's written the Joe Pytka-directed NFL spot, and why some creatives get stuck at the Big Dumb Agencies: At the ToadStool, we've long believed that luck and a degree from Portfolio Center were often the only things that …
Kottke’s Comments Outsourced To Bloghanistan
Ben Brown "lives in San Francisco but dreams in Austin." As such, he's uniquely qualified to create an innovative mashup. Powered by BBQ and an animal desire to parody everything I see, I registered the domain "kottkekomments.com," mostly as a joke. Everyone loves alliteration. Well, this evening, I found a few spare brain cycles and finally launched the site! It's not even a joke. Johnnie Moore calls the …
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Disney Shuts Down Blog
A blogger named Spocko is making the headlines today. Spocko posted audio clips of inflammatory racist comments made by DJ's on a Disney-owned radio station (KSFO in San Fran). Recently, Disney's lawyers forced Spocko's ISP to shut the blog down. Spocko retailiated by alerting KSFO advertisers that they've been sponsoring what many people would call hate speech against Muslims. Of course, the audio has been posted …
Silk Pajama Wearers Taking It To The Bank
John Battelle is pleased with the progress his new firm, Federated Media, made in 2006. I won't gloat, but I will tell you all this: We beat my year's estimated revenues by nearly 30%, and this fall, we were booking well over a million a month in new business. By mid January or so we'll be announcing an amazing array of new sites joining FM, and I feel very confident that the model is viable. Perhaps FM won't be that …
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