A year ago in this space we decided to help an aspiring copywriter develop his spec book. Today, that aspiring copywriter works as an editor for Gawker Media and gets ink in The New York Times.
Ben Popken is an unlikely consumer crusader.
The power of blogs never ceases to amaze.
I read The Consumerist every day. Damn good stuff. Ben’s doing way more for society there than he might have as a copywriter.