The Toad Stool Gets On A Soapbox

A new blog called The Toad Stool offers the unique insights of Tangerine Toad, a NYC-based copywriter and self-described “Student of the Absurd.”
In this post, Toad talks about Gino Bona, the dude who’s written the Joe Pytka-directed NFL spot, and why some creatives get stuck at the Big Dumb Agencies:

At the ToadStool, we’ve long believed that luck and a degree from Portfolio Center were often the only things that separated creatives at hot shops from the ones toiling away at the DMB&Bs of the world. We remember the first time we freelanced at one of those shops, armed with our awards and our attitude and expecting to be met by a gaggle of hacks. But we weren’t.
We were in fact, surprised, at the quality of the creative and the drive of the people we met, who seemed genuinely concerned with doing good work and frustrated by the CDs, accountniks and clients who held them back. (Well a bunch of them, anyway. Clearly not the whole agency.)
Why didn’t they flee? Well, it turned out most of them had tried, but to no avail. It seemed just seeing the name of the hack agency on their resume made them lethal to the recruiters at most of the good shops. And, not having gone to Miami Adfolio Circus Center, they didn’t have any contacts at those top shops to vouch for them.

There’s some nice bloggin’ going on his site. I like folks willing to call bullshit on the industry’s bullshitters. Keep it up, Toad.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.