As you know, benefits, not product features, sell product. That’s why Electrolux and their Stockholm-based agency, Lowe Brindfors, made a spot about benefits–in this case, fun mealtimes, family warmth and magical moments with friends.
As part of vitaminwater’s 2010 brand campaign, LA-based Zambezi helped create five national TV spots for the drink. The one above reminds me of college, particularly the part about Lancaster, PA. Previously on AdPulp: Cinderella In March, Scary Stuff
Traditionally, state lotteries have been allowed to have only one Mega Jackpot game – meaning you’re state is either a Mega Millions state or a Powerball state. That changed on January 31, when Washington’s Lottery introduced Powerball to its portfolio of games, giving Washingtonians access to two multi-state Mega Jackpot games. Agency: Cole & Weber […]
As it is, the ad above is visually interesting. But I encourage you to watch it on Vimeo for the full impact. [via Ian Schafer]
A scary spoon lead character exerts his dominance over the field and says near the end, “I got to have my pops.” That’ll keep ’em up at night!
Directed by Andrew Huang, this new Nexus One spot from Google is somewhere between the radically hip Apple messaging and the kind of work that BlackBerry puts out. Now that Google is in the mobile handset business, it’ll be interesting to see how the brand develops in media other than digital. [via Media Bistro]
Squirrels like to store things. People also like to store things. Which is why it’s nice to have a vehicle capable of transporting said storables. A vehicle like Honda’s all-new Accord Crosstour. The spot airs this Sunday during the 4th quarter of the Saints v. Colts showdown. Whether 4th quarter viewers will identify with the […]
outside the box from Joseph Pelling on Vimeo. Joseph Pelling is an animator/illustrator working in London.