Agencies

WPP has yet another new name for its new agency created to handle Dell. Here's the official press release. WPP, one of the world's leading communications services groups, today announced that Project Da Vinci, the global marketing services firm being built with Dell Inc. as its first client, has a new permanent name and identity: Enfatico. In musical notation, Enfatico (pronounced en-FAH-ti-co) means play each note …

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Looking for a chateau Twenty one rooms but one will do I don't want to buy it I just want to rent it for an hour or two - Hunter/Garcia Omnicom will pull creative out of the L.A. branch of BBDO West. "It's not difficult to have a large office in L.A.," said Andrew Robertson, president and CEO of BBDO Worldwide, New York. "All you have to have is a car account or Apple. However, if you don't have one of those, then …

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If I read the press release correctly, Los Angeles agency 86theonions is now calling itself ecopop. In Chad Rea's own words, "ecopop is about merging capitalism and global responsibility with a populist/iconic slant. Unlike the current trend, which involves corporate grandstanding and asking consumers to change, ecopop is committed to creating demand, influence, social currency, and profitability for businesses …

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"Part of the Midwestern psyche is you do the work and that should speak for itself." -Michael Hart In its latest issue, Creativity profiles mono, an agency in Minneapolis that is partly owned by Canadian holding company MDC. mono is the creation of Michael Hart, 40, and his creative partner Chris Lange, 36—both Minneapolis natives who have spent most of their careers there— and managing partner James Scott. I bring …

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Tribal DDB bought a full page ad in the May issue of Creativity. It's a long copy ad full of dense prose that leads nowhere. Which, given the clincher, is clearly the point: Nobody Forwards Print Oddly, this message comes inside the new Creativity, a magazine that has upgraded it's packaging considerably with this latest issue. Stranger yet that Tribal DDB would leave this clue in the text: …

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The new WPP-created agency set up to service Dell has a new name. From Ad Age: The new WPP Group agency designed to handle Dell's marketing-services business is expected to be named Synarchy Worldwide, a reference to a utopian political system coined in the 18th century. WPP could change direction if the name doesn't pass legal muster or translate well into the various international locales in which it operates. But …

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Looking at 2007 earnings reports, Ad Age notes the health of the industry's top indies—Richards Group, Doner, Wieden + Kennedy, RPA and Cramer-Krasselt in particular. In terms of U.S. revenue, the hardest-charging independent is Chicago-based Cramer-Krasselt, which grew domestic revenue more than 16% last year to $137.2 million, thanks partly to account wins such as Porsche, Zantac and Bissell. C-K's revenue grew …

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GSD&M Idea City took some punches but it isn't going to take a knee. Adweek reports that the Austin-based agency has picked up duties on the $30 million L.L. Bean account. The agency was also re-hired on the U.S. Air Force account last month following a review. …

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