Ad Guy Wants To Make Ecology Popular

If I read the press release correctly, Los Angeles agency 86theonions is now calling itself ecopop.
In Chad Rea’s own words, “ecopop is about merging capitalism and global responsibility with a populist/iconic slant. Unlike the current trend, which involves corporate grandstanding and asking consumers to change, ecopop is committed to creating demand, influence, social currency, and profitability for businesses interested in social change. We do this by creating, marketing, advising or owning products and services, ranging from consumer goods to entertainment properties and media initiatives.”
In the wake of the recent green flood, Chad recognized it would be ridiculous to think that the majority of people in the U.S. really care about the green movement. In fact, it has become abundantly clear that the very word ‘green’ is enough to make most non-vegan Californians go out and buy a Hummer wrapped in non biodegradable fiberglass. The green community has succeeded in branding themselves as an elitist group, which is not in the best interest of our planet. Chad determined that green was just one color on the ecological spectrum, ecopop is the whole box of crayons.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.