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Advertising News and Know-How
By David Burn
Owen Hannay, chairman and CEO of Dallas agency Slingshot, suggests in Adweek that clients ought to ask five tough questions of agencies proposing to handle both traditional ad duties and digital marketing. 1. Is the agency team that leads brand strategy as adept and knowledgeable about the digital space as it is the traditional space? (And vice versa.) 2. Where will the work be done? 3. What percentage of the …
Continue Reading about Tradigital Talent Is Still Rare In These Parts →
By David Burn
The Denver Egotist guest blogged on Agency Spy about the state of agency affairs on the Colorado Front Range. Here's an item that jumped out at me: Karsh\Hagan, previously owned by The Integer Group and Omnicom, was sold back to former owner and agency head Pocky Maranzino. For reason's unknown, the deal has taken place under the radar and without much press. It's too early to say what this will mean for K+H in 2009, …
I often wonder, if David Ogilvy were alive today, would he e-mail a PDF of an ad to a client for approval? As Ogilvy the agency loses its prestige, Ogilvy the man gets a new biography, called The King of Madison Avenue by Kenneth Roman. Honestly, I haven't read the book, and don't plan to unless I get a complimentary copy to review, as sometimes happens here on AdPulp. But here's a take on it from The Wall Street …
By David Burn
This is a stellar illustration by Robin Eley running in Ad Age (it's also the only way to get Lee Clow in a suit). I wish I could say the same for the text that accompanies this work of art. The text is all about which agencies made the magazine's "A-list" for 2008. I know it's a trade magazine's job to serve their particular industry with self-congratulatory pieces, but this is such a narrow little view of the …
Continue Reading about Wexley School for Girls, for Instance →
By David Burn
"Let's ditch these suits and kick it with those former Goodby guys in the old firehouse." Those may or may not have been the thoughts in the minds of Intel's CMO and CEO when they chose to work with Venables Bell & Partners in San Francisco on the technology company's core branding assignments. Here's a little of what's in Venables' head: The recession may accelerate the trend of large marketers looking for "more …
Are we going to see more marketers like Hyundai confront the reality of today's economy head on? Don't bet on it. That's the focus of my new column on TalentZoo.com, which you can also read after the jump. …
Continue Reading about The Fantasy of Reality-Based Advertising →
Over at the BNET Advertising Blog, Jim Edwards takes a very good look at the recent Leo Burnett/U.S. Army overbilling scandal and others like it: Perhaps the most worrying part for employees and clients of Burnett, however, is the failure of leadership. When ex-CFO Eric Martinez objected to Burnett keeping a secret account filled with Army overcharges, ex-CEO Linda Wolf fired him. Note to management: If you have to …
By David Burn
An agency that refers to its staff as "Hookers" is one to be reckoned with, in my book. Of course, the shop--located in the port city of Charleston, SC--refers to itself as HOOK USA, but still. Here's their reason for being: Our reason for being is to help businesses do business better. Simple as that. One business HOOK USA is "helping do business better" is Rehava, a Charleston real estate brokerage. The Hookers …
Continue Reading about Agencies In Strange Places: 16th in a Series →
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