Coca-Cola and P&G are rewriting the rules of agency compensation. According to Ad Age, Coke disclosed its plans at the Association of National Advertisers Financial Management Conference in Phoenix last week, saying it wanted to nudge the industry into adopting value-based models as a standard practice. Under its new model, Coke will determine the value of assignments based on a range of factors including the work's …
The Last Time Swine Flu Was Here, Advertising Was There!
These spots clearly need updating. And a companion microsite. Swine Flu smells like awards! …
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TwitteRFP Works For Current TV Review–And Gets Me Directly Involved
There's nothing less transparent in the agency world than account reviews and new business pitches. It's a labyrinth of consultants, PowerPoint decks, pitches, and maneuvering of all kinds. But on Thursday, Jordan Kretchmer, Vice President of Brand for The Current Network, turned the whole agency review process on its ear with a TwitteRFP, calling for agencies to toss their names in for consideration via …
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BFG Plants Its Seed
An agency where you once worked is kind of like a college you once attended. Generally speaking, you want it to do well. That's what being an alum means. So, it's nice to see BFG moving an initiative forward that will help build its brand in the Savannah/Hilton Head region (and it may help the region's "Creative Coast" brand, as well). "The Creative Seed Initiative is a way to reach out and partner with the larger …
Need A Diversion? Try Social Media!
Fallon's Skimmer story got picked up by the Minneapolis press. BTW, Fallon laid off 18 people, or 9% of its MN-based staff yesterday. …
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Gloriousness Is A Slippery Slope
Eleftheria Parpis of Adweek, in the middle of an article about new leadership at Fallon, has this to say about the state of affairs at the agency: Its performance has basically made it an annex to Publicis Groupe sister agency Saatchi & Saatchi. Ouch. I wish there was an annex of Fallon's quality in Portland. I'd head over there to show them my book. …
All Together Now: Build Brands And Move Product
Point of sale might as well be called "point of no return," because the majority of purchase decisions are made in the aisle at retail. Yet, the creative at point of sale has traditionally been weak. A fact which has led traditional ad agencies to hold their noses high in disgust. But that's changing as agencies struggle to adapt to a tough economy and the increasingly complex multi-channel mediascape. According to …
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Adweek’s Agency Report Cards Deserve A Failing Grade
I've written before about Adweek's lack of focus, which led me to stop subscribing after 15 years. This year's Agency Report Card special report shows how little interest Adweek has in covering advertising agencies. Never mind the strange management and revenue grades, which don't seem to have much bearing on an agency's health. The magazine used to highlight national and regional agencies, and many many more of …
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