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Not All Agencies Are Dead, Despite What Tony Granger Thinks

When Tony Granger, the CCO of Y&R, got up at the CLIOs and said, "advertising agencies are dead," I thought it was a little silly, if not complete bullshit. Turns out I wasn't the only one. Capitol Media Solutions, an Atlanta ad agency, feels the same way: "I just get frustrated every time I hear someone in this industry mention the poor economy. Morale is important, and they are killing the creativity of their …

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So How’s Burger King’s Advertising Really Working?

I certainly can't quibble with the inventiveness and volume of really fun work Crispin's done for Burger King. But it's enlightening to read this BusinessWeek report of BK's recent sales and struggles: Chuckles and kudos aside, CEO John W. Chidsey now has a problem. He has missed a sharp turn in consumer spending and sentiment. While competitors like McDonald's (MCD) blanketed the market with dollar deals this …

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The Proof’s In The Beauty Aid

Sid Lee's president, J.F. Bouchard, told Ad Age why his agency decided to venture into a new industry. Ad Age: A lot of agencies today are creating more than ads and striking interesting equity deals with businesses. What's different or better about your model? Mr. Bouchard: We have said that the ultimate creative challenge is to create a company (emphasis added), and it's something we've been preparing for a long …

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Conscious Communications Is An Emerging Field With A Ways To Go

EnviroMedia, with offices in Austin and Portland, claims to be something other than a typical ad agency. In fact, this is how they open "the conversation." I don't know the answer to their rhetorical question, but I'm not sure there is a wrong answer in this case. If you dig a page deeper, there's this: What We Do If you're looking for ads, go to an ad agency. If you're in search of smart, memorable campaigns that …

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TwitteRFP Moves On. Now Let’s See Who’s Really Paying Attention.

I had a bit of a personal stake in the Current TV TwitteRFP because I sent the tweet that got my agency on the first shortlist, as well as being a Current TV viewer and community member. So yes, it's a little disappointing to see the final list sent by Jordan Kretchmer without Partners + Napier on it, but there are some other issues I'd like to focus on. First, when you look at the 17 agencies left, you see only …

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Delta Flies To Portland

I think it's quite an odd pairing, Wieden + Kennedy and Delta: Independent Wieden + Kennedy has won Delta Air Lines' ad account following a review, per sources. The Portland, Ore., shop overcame Omnicom Group's BBDO here in the final round. The agencies either did not return calls or referred queries to the Atlanta-based client, where reps could not immediately be reached. Delta last year spent $20 million in major …

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Read Globally, Get Pissed Locally

Why did people get so worked up about the Domino's Pizza employees video? After all, it doesn't affect any customer who lives outside that store's delivery area. If you want change, think of your own life. What matters is you, your family, your co-workers, your community. If you're a consumer and want to get upset, start with how you're directly affected. Did the Domino's video make you nauseous? Fine. But what you …

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