A new article in Fortune spotlights the new power that analytics is gaining in advertising: Unearthing a coherent story out of a pile of numbers was exactly the quantative marketing challenge that BF Goodrich faced when, in 2006, it solicited help from the Martin Agency, a creative shop based in Richmond, Va. Like most agencies, Martin had previously relied on a research department staffed by former account …
Spotlight On NW Creative: Coinstar, et al
Publicis In the West is Seattle's biggest agency. They have over 200 employees, one of whom is Chief Creative Officer, Bob Moore, formerly of Wieden + Kennedy and Fallon. According to its Web site, the French-owned shop doing business in Seattle makes over 50 TV spots a year for T-Mobile. Moore is leading the charge on that account. Other accounts on the roster include Coinstar, the Washington Lottery, KEXP (which …
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Busting Rhymes Over Someone Else’s Beat Ain’t ‘it
I know interns have a lot to learn, but damn... …
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North Uses Manual Business Cards For The Win
I recently dropped in on North, the Portland agency formerly known as Johnson Sheen. Austin Ramsland and Rebecca Armstrong were kind enough to pour me a Deschutes and show me around their renovated space in industrial NW. Mid-tour we stepped into the mailroom and I noticed the open boxes of business cards sitting there. Austin and Rebecca then proceeded to show me how North does things a bit differently. The front of …
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I Don’t Know Much, But I Know This Spot Is Bizarre
One of these dudes has a tear in his eye as he sings. This is one of the strangest executions of the "At Company X, we love what we do" concept I've seen in a long time. It's either just a little too serious to be tongue-in-cheek, or just a little too tongue-in-cheek to be serious. I can't tell which. …
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The Bottled Water Debate Heats Up
Outside of political marketing, you rarely see ads where one marketer calls another one a liar. The New York Times reports on one brand that's opposed to bottled water and isn't afraid to say it. Taking a cue from antitobacco campaigns, Tappening, a group opposed to bottled water on environmental grounds, has introduced a campaign called "Lying in Advertising," that positions bottled water companies as spreading …
Here, Sign This And You Can Have One Month of Severance
It's not often that you see labor activists get in the grill of a large advertising concern, but that's what's happening in New York City, where members of Industrial Workers of the World (the Wobblies) are protesting the rough treatment workers at Havas' Media Planning Group (MPG) received last spring. MPG recently cut 11 percent of its staff, primarily at its headquarters in New York. But the media giant did not …
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A Healthy Debate For TV Stations
Today's Wall Street Journal reports that the back-and-forth debate over health care reform has been a big help to cash-strapped TV stations: Altogether, groups on various sides of the debate have spent an average of about $1 million a day in recent weeks, analysts say. Some ads from conservative groups say Democrats want to bring Canadian-style, government-run health care to the U.S. Supporters of health-care …
