I Don’t Know Much, But I Know This Spot Is Bizarre

One of these dudes has a tear in his eye as he sings.

This is one of the strangest executions of the “At Company X, we love what we do” concept I’ve seen in a long time. It’s either just a little too serious to be tongue-in-cheek, or just a little too tongue-in-cheek to be serious. I can’t tell which.

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About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.