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Amidst the flurry of stories floating around the Deutsch-Lowe merger, this Ad Age article caught my eye for a very surprising fact: According to one person close to the matter, Lowe in New York has 150 people and Deutsch about 250, and cuts of about 10% -- some 40 people -- are expected in the coming days, mostly for non-client-facing roles. A spokeswoman said the matter of redundancies is under review. 250 at …
Continue Reading about Are The BDAs Really That B Anymore? →
By David Burn
Steelhead Advertising, with offices in Portland and Ashland, OR, tries to live by its "spaw or die" mantra. It's also one of a handful of Oregon shops that belong to the 4As, not that anyone's counting. Here's some copy from the agency's Facebook: Why are you in business? What are you waiting for? Now is the time to give birth. Be fruitful. Multiply. Grow. Create. Spawn or die. Fight upstream against all odds, …
Continue Reading about Spotlight On NW Creative: Steelhead Advertising →
By David Burn
Adweek points to a new study from Mirren Business Development that reveals how agency execs feel about agency search consultants. One of their feelings is that the consultants could improve their services in the following ways: Stop the "cattle calls:" be more selective in the agencies that are being invited. Stop "process for process sake" and instead better focus the process on providing client decision-makers with …
Other than a peripheral connection to "fun," I don't get why this helps VW, but this idea is clever as hell. There will be more to come at TheFunTheory.com As the YouTube page suggests, "We believe that the easiest way to change people's behaviour for the better is by making it fun to do. We call it The fun theory." Which is true. But is it really going to make people think VW is more fun? Will it make consumers …
Continue Reading about VW Wants You To Have Fun Climbing Stairs →
By David Burn
Gene Rebeck, Senior Editor at Twin Cities Business, spoke to the former Fallonites now known as Zeus Jones. Here's a bit of what he came away with: "The marketing world is so cluttered, it's so difficult to get people's attention," Adrian Ho notes. Fast-evolving interactive technology was revealing tantalizing new creative possibilities. Marketers are certainly putting "trad-ad" messages online, and this isn't to say …
Continue Reading about Actions Are Louder Than Loud, Actions Are All →
By David Burn
Major League Soccer is coming to Portland in 2011 and thanks to NEMO's youth and sports marketing chops, the team's advertising account stays in Portland too. The Portland Timbers selected NEMO to deliver creative services during the 2010 USL season, and the inaugural MLS 2011 season. NEMO's category experience is deep, with work for Nike 6.0, Smith Optics, MasterCraft, Bell Helmets, Globe Bicycles, STX Lacrosse, …
Continue Reading about Spotlight On NW Creative: NEMO Lands Major League Account →
By David Burn
According to Ad Age, the 4As conducted a compensation study at more than 230 marketing agencies of varying sizes, geographies and specialties. A chief creative based in the New York Metro area billed an average of $751 an hour last year -- more than double what a chief creative in other parts of the Eastern U.S. or in the South billed, at $319 an hour. In the central part of the country, a head creative billed an …
Continue Reading about Hourly Rates To Match The Colossal Egos →
By David Burn
Ad Age is reporting that Mother/New York is working with NBC Local Media to create hyperlocal content solutions in 10 key U.S. markets. ...the partnership with NBC will see the agency playing at the intersection of advertising, marketing and programming, potentially creating new kinds of content in the burgeoning local arena. Mother Productions will have a staff of 12-15, including writers, motion designers, editors, …
Continue Reading about You Can Run, But You Can’t Hide (Unless You Leave All Your Devices At Home) →
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