Like Pop Art, The Ad Agency in Portland is a shop with a prominent street-facing sign. I know it's not a lot to go on, but like I said last month "agencies need to connect to the street in more ways than one." If there's an agency in your city that announces itself in a sign, please snap a pic and send it our way. Thanks. …
Cliff Freeman Has Known Victory And The Spoils Derived From It
Two unrelated events in Adlandia last week say something about the shifting sand under our collective feet. The first is word that Cliff Freeman & Partners has skidded to an inglorious stop. The second bit is news that two former Crispinis have joined with a gaming exec to form a crowdsourcing agency called Victors & Spoils. "The goal of his new agency is to "get more people involved in the creative process, but not …
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Hill Holliday Serves Us A Royale With Cheese
When Hill Holliday busted out their redesign of HHCC.COM, Baba Shetty said, "the site is built on a platform that gives us enormous flexibility to create scenarios that vary by user situation." I really wasn't sure what that meant, but now I have a better idea. For one, Hill Holliday's Web team is writing custom headlines and inserting them into the header section of their new site. The headline a visitor sees …
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HHCC.Com Gets Comfortable In Its New Skin
In February of 2006, Hill Holiday scrapped their brochureware site in favor of a blog. Now they're taking things a little further and I'm intrigued by the way Baba Shetty, Hill Holliday's Chief Media Officer, describes the agency's new site: First, the site is built on a platform that gives us enormous flexibility to create scenarios that vary by user situation. The site platform is a new toy for us - allowing us to …
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Two Camps Fight For the Right To Speak (And Hopefully Listen) Commercially
The other day, I brought up the question of who is best prepared to weave brand narratives in the social space. Turns out it's also a popular topic over at PR Squared. Site host, Todd Defren, writes: My main thesis is that PR is and has always primarily been about day-to-day relationships, thus is tailor-made for the gruntwork of Social Media, whereas Advertising is more about the paid-for message of a campaign …
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It’s A Numbers Game Today
Several high profile clients are shopping around for new agency partners, but there's a catch according to The Wall Street Journal. "The chief procurement officer has become more important than the chief marketing officer inside some companies," says Joanne Davis, a new-business consultant in New York. About 80% of reviews now include procurement departments, up from 30% to 40% about five years ago, consultants …
Spotlight On NW Creative: Pop Art’s Retail Signage
Portland interactive agency, Pop Art has the most visible sign from the street of any agency in the city. I like that. A lot. Too often agencies are tucked away in some warehouse or high rise. Agencies need to connect to the street in more ways than one, and Pop Art's sign helps them do that. What other agencies have street presence? Send pics our way, and we'll publish them here. …
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The Simple Pleasures of Print
Agency: Carmichael Lynch Client: Denver Museum of Nature & Science [via The Denver Egotist] …
