Agencies

In my current copywriting gig, I write a lot of sales-related e-mails on behalf of clients. So it's not lost on me that people feel flooded with irrelevant e-mails, or simply ignore a ton of them. I've also taken notice that quick posts on Facebook and Twitter have reduced the amount of personal e-mails I tend to write. So does the inbox still have a place in the marketing plans of tomorrow? Writing in Ad Age, Steve …

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I stumbled onto studying advertising mid-way through college. I don't think it occurred to me in high school that advertising would be a career option. But Minneapolis agency OLSON is reaching out to high schoolers in an attempt to both diversify the business and get young folks interested in advertising. From The Minneapolis Star-Tribune: BrandLab is a three-year-old program that takes a marketing curriculum into …

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Some agencies don't last more than a few years, but Leo Burnett soldiers on. It's owned by Publicis, but the man's name is still on the door and his legacy lives on. Phil Rosenthal of the Chicago Tribune has some thoughts: Sorry, Charlie. Don't get mad, get glad. Catchphrases coined at Burnett may be phased out, replaced by other campaigns. But the best of them remain with us, like a song playing on a clock radio as …

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The consolidation of Ford's advertising -- above and below the line -- at Team Detroit appears to be working well. From the Detroit Free Press: Team Detroit, the Dearborn-based collective of five WPP-owned agencies with Ford as the major client, has recently added more than 300 jobs while other local ad shops have closed or been badly wounded by the loss of automotive accounts including Chrysler, General Motors and …

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In what appears to be a twist on iterative marketing, Razorfish is unveiling its newest offering--Razorfish Agile--which intends to help C-level executives develop products and services faster and more efficiently. Razorfish describes their "agile" concept as a faster way for designers and technologists to launch websites and digital marketing campaigns, especially where complex application development is required. …

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Yeah, I saw this coming. Corporations are opening up their bank accounts for politicians now that the Supreme Court Citizens United decision makes it easier. Check out this AP story first. (We can't reprint portions of content from the AP, but it's a good overview.) Now, The Huffington Post takes a look at how thorny an issue it is. A campaign contribution to a well-known anti-gay politician in Minnesota has become a …

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They had to slog through some nasty summer Southern thunderstorms, but they finally got into the ATL and I was privileged to meet up with Matt, Kristien, Darryl, Renato and RJ from Humongo Nation 2010. Humongo Nation is a project of Humongo, formerly known as Plaid. This marks the 4th year they've loaded up a van and done a 2-week stretch through a slice of America. This year, it's a Portland, Maine-Miami route, …

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