Nola.gov is live and it's another perfect expression of Trumpet's love for the Crescent City. Replacing what was a poor fit in name and design, the new site is more interactive and reflects the mayor's objectives to make the government more transparent and effective. Trumpet accomplished the entire redesign and framework of the revamped website. "We continue to be very active participants in the reinvention of New …
People Who Live And Breathe The Client’s Brand, Often Fail To Service Their Own
Matthew Creamer of Ad Age sees lessons in agency branding in the 4th season of Mad Men, which wrapped up on AMC last night. He also sees a growing need for such branding from an industry that truly has no excuse. These days, an agency is both blessed and cursed by what feels like an endless array of communications channels into which it can insert its brand. There's all that older stuff, plus corporate websites, …
Holding Company Aggregates Its Social Elements — Seeks More In The Sum
Euro RSCG Worldwide has officially launched Euro RSCG Social, a new cross-discipline, cross-leadership social media arm of the global agency network. "We put digital at the core of our agencies globally back in 2005. Today we're probably doing more in the social media space than any other agency globally and this move simply groups all of our efforts under one umbrella brand," said David Jones, global CEO of Havas …
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It’s Still the Economy, Stupid — So We Need to be Smarter
I love mind-blowingly cool ideas as much as the next creative person -- but for ad agencies, that's only half the solution. Anyone in the advertising business who overlooks sales goals is asking for trouble. Clients need sales, and particularly in this economy, they'll do whatever it takes to get more. We need people to spend money, and not just on life's basic necessities. We sell frivolity quite often in …
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It’s Co: — Gotta Keep The Colon In There
I suppose it's a little unusual to be breaking out the story late on a Thursday night for a Friday rollout, but The New York Times reports on the latest venture from former JWT execs Ty Montague and Rosemarie Ryan. Mr. Montague and Ms. Ryan, whose titles at Co: are co-founders, described the agency as a "brand studio," likening it to a movie studio that provides money and infrastructure to a continually changing …
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Happiness in Advertising? Now That’s an Idea Worth Counting
Last week's Mad Men had a scene that still resonates in the ad world of 45 years later: What's the lesson here? Is the money enough of a 'thank you'? For some people, perhaps. But not for many. This exposes the central conflict of a creative life in advertising. The writers, art directors (and for that matter, most everybody else) serve their agency and client masters in an act of pure commerce. We want it to be …
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The ATL Gets An Egotist Boost
Atlanta has always been a bit of an anemic market for ad agencies. Many great talented creatives got a start here by going through The Creative Circus and The Portfolio Center. But few agencies here, if any, have done consistently great work and grown sufficiently to become influential in the city or the industry. So it'll be interesting to see The Atlanta Egotist's take on the market. Hopefully the blog will be a …
Should Creatives Be Thinking Beyond The Book?
Writing in Ad Age, CCO of High Wide & Handsome, Mike Wolfsohn, writes that when it comes to being a great hire for an agency, there should be more value given to creatives than just what's in their books: Now that I'm in the position of hiring creatives, I'm convinced there's no correlation between the quality of a creative's website and his or her ability to contribute to an agency and its clients. Of all the …
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