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How To Speak To A Frightened Consumer: Tell The Truth

Many agencies send holiday cards this time of year. Others, like Upshot in Chicago, issue year-end reports as a way to freely share their market intelligence and interest prospects in their thinking and available services. One of the trends Upshot identifies is Future Fear. As Americans begin to temper their eternal optimism about the future, marketers must be there to offer reassurance. Really? Marketers are now …

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Colle+McVoy Knows How To Create Spreadable Content

Ad agencies like to send holiday cards, and I like to receive them. Today, I received a truly excellent card from Colle+McVoy. The card came in a packet of eight greeting cards that I can now send to friends and family. Each one is artfully crafted and the insides are blank, making them that much more utilitarian. There's also an online extension to this gift, where I can set up reminders (in case I need a …

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Jeff Goodby Goes On A PR Offensive For His Client

If you're a regular reader of The Huffington Post, as I am, then you've noticed that it's become a favorite destination of advertising and PR execs to promote...well, whatever they want to promote, usually their industry or themselves. Jeff Goodby takes a slightly different tack, in a post called, "Wish Us Luck: We Are Chevy's Advertising Agency" In the week before our first work was released, the Detroit Free Press …

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For Google, Small Agencies Are The Right Agencies

You don't need to work for a large or well known agency to produce marketing communications for Google. According to Ad Age, Johannes Leonardo and Big Spaceship out of New York and Cutwater, Goodness Mfg. and Muhtayzik/Hoffer on the West Coast have all recently completed projects for the search giant. The last, a San Francisco-based shop with just 20 staffers that represents one of the newest additions to Google's …

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Batten & Company Making The Old Man Proud

Stuart Elloitt of The New York Times took note this week of the creation of a new unit at BBDO New York called Batten & Company, after George Batten, whose agency, the George Batten Company, merged in 1928 with Barton, Durstine & Osborn to form what is now BBDO. Batten & Company has 20 employees, who help marketers understand changing consumer behavior and articulate what their brands stand for. Of course, that …

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Digital Marksman Takes Aim At Traditional Agencies, Hits His Target

Adaptive Path president Peter Merholz loaded his blog canon this week and put "ad agencies" in his cross hairs. Ad agencies, in particular, are soulless holes, the precepts of whose business runs wholly contrary to good user experience practice. While I would like to think advertising and marketing agencies can evolve their practices to appropriately engage in user experience problems, I believe that the industry's …

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Fast Company Looks At The Fast-Changing World Of Advertising

You know something's gonna be intriguing when there's an article in Fast Company magazine called "The Future of Advertising" but the embedded title in the URL reads "Mayhem on Madison Avenue." Fast Company Senior Writer Danielle Sacks, who writes fairly regularly about the ad industry and the people in it, takes a big-picture look at all the changes currently going on in ad land. She begins with a look at the Hyper …

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Looking for Transparency in Marketing? Sorry, There’s Nothing There

It's another buzzword: Transparency. And even in this age of social media, it's hard to find. Think of the type of products you buy. Who makes your clothing? Who grows your food? Who assembled your iPhone? Chances are, you don't know. That's OK. Most people really don't want to know. It's also the kind of information that overwhelms people when they start contemplating it. They have other, more personally relevant …

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