Atlanta has always been a bit of an anemic market for ad agencies. Many great talented creatives got a start here by going through The Creative Circus and The Portfolio Center. But few agencies here, if any, have done consistently great work and grown sufficiently to become influential in the city or the industry.
So it’ll be interesting to see The Atlanta Egotist’s take on the market.
Hopefully the blog will be a way to rally the creative community here and not be a simple bitchfest. Even better would be a way to show the city’s Fortune 500 companies, like Delta, UPS, Georgia-Pacific, Home Depot and others, that they can find pockets of creativity here to keep more of their ad dollars flowing through the city. Or convince other big spenders to stop in Atlanta before they change planes and head elsewhere.
