Holding Company Aggregates Its Social Elements — Seeks More In The Sum

Euro RSCG Worldwide has officially launched Euro RSCG Social, a new cross-discipline, cross-leadership social media arm of the global agency network.
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“We put digital at the core of our agencies globally back in 2005. Today we’re probably doing more in the social media space than any other agency globally and this move simply groups all of our efforts under one umbrella brand,” said David Jones, global CEO of Havas Worldwide and Euro RSCG Worldwide.
The agency uses hashtag #eurorscg for general news and information, and #eurosocial to push social media news and trends over Twitter. For instance, here’s Steffan Postaer of Euro RSCG/Chicago, doing it to it:
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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.