Agencies

The consolidation of Ford's advertising -- above and below the line -- at Team Detroit appears to be working well. From the Detroit Free Press: Team Detroit, the Dearborn-based collective of five WPP-owned agencies with Ford as the major client, has recently added more than 300 jobs while other local ad shops have closed or been badly wounded by the loss of automotive accounts including Chrysler, General Motors and …

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In what appears to be a twist on iterative marketing, Razorfish is unveiling its newest offering--Razorfish Agile--which intends to help C-level executives develop products and services faster and more efficiently. Razorfish describes their "agile" concept as a faster way for designers and technologists to launch websites and digital marketing campaigns, especially where complex application development is required. …

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Yeah, I saw this coming. Corporations are opening up their bank accounts for politicians now that the Supreme Court Citizens United decision makes it easier. Check out this AP story first. (We can't reprint portions of content from the AP, but it's a good overview.) Now, The Huffington Post takes a look at how thorny an issue it is. A campaign contribution to a well-known anti-gay politician in Minnesota has become a …

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They had to slog through some nasty summer Southern thunderstorms, but they finally got into the ATL and I was privileged to meet up with Matt, Kristien, Darryl, Renato and RJ from Humongo Nation 2010. Humongo Nation is a project of Humongo, formerly known as Plaid. This marks the 4th year they've loaded up a van and done a 2-week stretch through a slice of America. This year, it's a Portland, Maine-Miami route, …

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I'm constantly amazed how many people--even my former 1st quarter Portfolio Center students--don't understand how the advertising agency business is structured even as they attempt to enter it. I'd like to give a shout to Stan Tymorek, a former CD at Land's End who tries to explain the basics in Ferguson Career Launcher: Advertising & Public Relations. It's the kind of book I suppose you'd find in a college career …

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Writing on BNET Media Blog, Catharine Taylor issues a warning for all the folks looking to re-create the Old Spice sensation. It takes a special brand of marketer and ad agency to pull such a thing off, and, as anyone in the ad industry will tell you, that's much easier said than done. It's no surprise, really, that the agency which finally broke through the online viral landscape in the biggest way ever is Wieden + …

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One of the more interesting side effects of the popularity of AMC's "Mad Men" (which starts its 4th season on Sunday) is that the show has thrown a spotlight on the ad industry. And let's be honest, most people who don't work in the ad biz, or don't really know anyone who does, haven't got a clue how the whole business really works. So it's always enlightening to see how the industry gets portrayed in today's media, …

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