Does your agency long to get a foothold inside Coca-Cola's Atlanta headquarters? Great. What shape is your social-media monitoring practice in? That's right, listening is in. According to Ad Age, Coca-Cola is seeking a consistent way of keeping track of what consumers are saying about its brands across Twitter, Facebook and other social channels. No, not because the company is self-absorbed. The …
Find The Brand’s Truth, Then Present It In A Winning Way
How does Wieden + Kennedy do what Wieden + Kennedy does? It's no secret. According to agency partner, John Jay, the agency endeavors to understand the soul of a company. There's something important in Jay's explanation. By seeking the soul of a company, it means W+K listens as carefully as it speaks. Jay also mentions the need to "have empathy" for a company's culture and to understand "what the truth is. …
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Vodka Distilled From Pineapple: That’s the Kind of Innovation America Is Famous For
Skiver Advertising in Newport Beach, Calif. specializes in helping spirits brands perfect their messaging. For example, the agency works with PAU Maui Vodka, a super premium vodka distilled from pineapples and made in Hawaii. PAU Maui costs $89.99 a bottle, so Skiver introduced the brand at fashion shows, placed ads in golf publications and provided bottles in Emmy gift suites to get celebs sipping and …
Whazzup Bud Light?
Although Bud Light has struggled during the economic downturn, it remains by far the best-selling beer in the U.S., commanding 19.1% market share at the end of 2010, according to Beer Marketer's Insights. Be that as it may, Anheuser-Busch InBev is pushing for more and it wants new ideas from a new crop of advertising minds. According to Ad Age: "We are discussing with several advertising agencies some new …
Some Ad Execs Have A Photo of Jerry Garcia In Their Office, This Guy Has A Bus
Los Angeles Times is one of my favorite newspapers. They take their Business section seriously, and I appreciate that. For instance, on weekends they run a series called How I Made It, which profiles a local business leader. This weekend the spotlight is on Michael Sheldon, CEO of Deutsch LA. About The Donny, he says, "Donny put me on a different stage. He gave me skills that helped propel my career. I've …
Creepy King Nowhere Near BK’s Guacpper
According to Los Angeles Times, on Monday Burger King will roll out its new guacamole-filled California Whopper nationwide. And the accompanying advertisements from McGarry Bowen will feature lush images of avocados, tomatoes, lettuce and beef. What? No King? No King. "There seems to be no place for a plasticized sovereign derided by many customers as creepy instead of edgy," reasons the Times. …
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Everything Is A Remix…Some “Things” More So Than Others
Goodby Silverstein & Partners launched a revised identity recently. Now, people inside the agency and out are questioning its provenance. According to Adweek, GS&P's new logo looks suspiciously like one used a century ago by some (now-defunct) company called S & Co. "Making something old new again was my full intention and I'm very happy with the outcome," Rich Silverstein argued in a memo acquired by …
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You Want Hockey Ads? Pass The Puck To The Team From Minnesota
A professional sports franchise is a local favorite, but not necessarily a local brand. Depending on the team, the brand may indeed be a global brand like Manchester United or the New York Yankees. So it should come as no surprise that The Phoenix Coyotes went outside their home market to hire Minneapolis-based Fallon. Rich Nairn, senior communications director for the Coyotes, told Phoenix Business Journal …
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