Vodka Distilled From Pineapple: That’s the Kind of Innovation America Is Famous For

Skiver Advertising in Newport Beach, Calif. specializes in helping spirits brands perfect their messaging. For example, the agency works with PAU Maui Vodka, a super premium vodka distilled from pineapples and made in Hawaii.

PAU Maui costs $89.99 a bottle, so Skiver introduced the brand at fashion shows, placed ads in golf publications and provided bottles in Emmy gift suites to get celebs sipping and sharing. Celebrity photos were a hit on Facebook, and the budding company quickly amassed followers on YouTube and Twitter.

While Pau Maui limits distribution to Hawaii, Southern California and New York, they’ve already expanded from manufacturing 500 cases a year to 500 a month and moved to a new facility to accommodate the increased volume.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.