According to Los Angeles Times, on Monday Burger King will roll out its new guacamole-filled California Whopper nationwide.
And the accompanying advertisements from McGarry Bowen will feature lush images of avocados, tomatoes, lettuce and beef.
What? No King? No King.
“There seems to be no place for a plasticized sovereign derided by many customers as creepy instead of edgy,” reasons the Times.
“That’s not to say that in the future, we don’t introduce him in some other form,” said spokesman Miguel Piedra. “But our new marketing approach is more food-centric.”
photo credit: The Impulsive Buy
[UPDATE] Here’s a look at McGarry Bowen’s new ad:
