Agencies

Following a judge's order, former O&M Account Director Shona Seifert has submitted an 18-page code of ethics for the advertising industry. Adweek has the story: In the document, Seifert also said the industry faces some unique ethics challenges in part because "the advertising industry places a higher value on big ideas than we do on process." She continued: "However accurately we capture our time and costs, it isn't …

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Leo Burnett once gave a speech entitled "When To Take My Name Off The Door." Today, as Adweek reports, the Leo Burnett name is going up one more time--in Detroit. Leo Burnett Detroit is the agency which used to be called Chemistri. Chemistri was the agency that used to be called D'Arcy Detroit. D'Arcy Detroit is a shortened version of D'Arcy Masius Benton & Bowles. D'Arcy Masius Benton & Bowles was a merger of two …

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Not ad-related, but amusing for creative people, nonetheless. From the CBC: Hollywood writers have sued Fox Broadcasting and a reality show production company, charging them with violating California's labour laws covering wages, overtime and meal breaks. The production company is Rocket Science Laboratories, maker of Joe Millionaire, My Big Fat Obnoxious Fiance, and other well-known reality programs. The suit was …

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Is it a wise move for clients to "expand their agency roster" and spread their work out among a bunch of shops that don't communicate with each other? For better or for worse, we all think short-term now. To do project work for a client means the advertising needs to cause a quick, sudden splash, even if it's completely forgotten in a month or so in favor of some other campaign. Results? Effectiveness? No one in the …

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Living in the Hilton Head area, as I do, it's not everday I get to report local ad news. Adweek: Brandon Advertising said it would provide all advertising, media buying and public relations for the Habersham residential development near Beaufort, S.C. The independent Myrtle Beach, S.C., shop won the account without a review. Previously, the developer produced all its advertising internally. Habersham is a planned …

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...has to be this quote from the man himself: "I have always regarded Shoney's Restaurants with the highest level of affection, having grown up with the concept," Freeman said in a statement, referring to his childhood in Mississippi and Florida. Affection from former clients helps, too: [Client svp of marketing Dan] Dahlen worked with agency principal and chief creative officer Cliff Freeman when the latter was at …

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From The Smoking Gun: Claiming that its image and persona have been hijacked as part of a marketing campaign for Burger King's new chicken fries, the costumed heavy metal band Slipknot is threatening the fast food giant with legal action. In the below August 4 letter, the band's lawyers charge that Coq Roq--a mock metal band featured in new Burger King commercials--was created as a "look-alike, sound alike 'band' in …

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From The New York Times : In the last several days, accounts with spending estimated at more than $200 million have changed agencies, affecting brands in competitive categories like restaurants, automotive services and household products. And there will be more changes as reviews proceed for other accounts, with combined spending estimated at more than $1 billion. …

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