New Town Takes New Route

Living in the Hilton Head area, as I do, it’s not everday I get to report local ad news.

Adweek: Brandon Advertising said it would provide all advertising, media buying and public relations for the Habersham residential development near Beaufort, S.C.
The independent Myrtle Beach, S.C., shop won the account without a review. Previously, the developer produced all its advertising internally.
Habersham is a planned development in the new urbanism style that is creating a new town of 850 homes on 285 acres along the Broad River in the coastal area of South Carolina.
Brandon will create print ads for the community that will begin running next month in issues of Coastal Living and The Wall Street Journal.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.