They Put Leo’s Name On The Door Again

Leo Burnett once gave a speech entitled “When To Take My Name Off The Door.”
Today, as Adweek reports, the Leo Burnett name is going up one more time–in Detroit.
Leo Burnett Detroit is the agency which used to be called Chemistri.
Chemistri was the agency that used to be called D’Arcy Detroit.
D’Arcy Detroit is a shortened version of D’Arcy Masius Benton & Bowles.
D’Arcy Masius Benton & Bowles was a merger of two separate agencies, I think.
All of which can somehow be traced back to Adam and Eve, I suppose.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.