When A.D.D. Adds Up To Crapola

Is it a wise move for clients to “expand their agency roster” and spread their work out among a bunch of shops that don’t communicate with each other?

For better or for worse, we all think short-term now. To do project work for a client means the advertising needs to cause a quick, sudden splash, even if it’s completely forgotten in a month or so in favor of some other campaign. Results? Effectiveness? No one in the ad world gives a crap, because we move on to some other project so quickly. Agencies who work on a project basis are essentially freelancers. And hired-gun freelancers care about the end result for only as long as they’re paid to care.

It’s the subject of my new column on Talent Zoo. Click on the link to read the rest.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.