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Trumpet Rising
Adweek: Nearly six weeks after evacuating New Orleans to escape Hurricane Katrina, the Trumpet advertising agency returned to its headquarters at 839 St. Charles Monday with job openings and additional work, the agency said. Trumpet founder Robbie Vitrano and other members of the staff have been working in space donated by Blattner Brunner/SRC in Atlanta. The host agency's co-managing director Frank Compton cleared …
Is Neil French Sexist, Old, Or Just Telling It Like It Is?
Well, I don't have any direct quotes or transcripts, but apparently Neil French had some choice words to say about women creatives at a speech in Toronto last week. Nancy Vonk, Co-CCO of Ogilvy in Toronto and co-author of the new book "Pick Me," had a response, clearly taking exception to Neil's views that women don't belong in the creative department: It’s too easy to discount Neil’s views as those of a man from an …
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Coke Really Does Want To Reinvent Its Advertising
Coke asked for ideas. Now they're about to get some. According to Adweek, Portland-based independent, Wieden + Kennedy has picked up duties on the soft drink giant's flagship brand. Billings are rumored to be in the neighborhood of $200 million. Pio Schunker, vice president of advertising for the Atlanta-based soft drink giant, made the decision to move the flagship brand. W+K already handles Coke's PowerAde brand, …
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And They Won’t Be Driving Away In VWs
Adweek: Havas-owned Arnold will begin laying off staff tomorrow as it prepares to lose its largest account, Volkswagen of America, which last month said it would shift its estimated $400 million account to MDC Partners' Crispin Porter + Bogusky. Sources said the agency would trim between 50 and 80 employees from its Boston headquarters, or 10-15 percent of the staff at that location. VW accounted for about 10 …
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BBDO Chicago Fights Apathy With Energy
Lewis Lazare: The Chicago arm of BBDO got a new name Monday: Energy BBDO. The moniker stems from a two-year effort to develop a model in the Chicago shop, a model that agency executives are convinced has proved effective in winning new business, most recently Wm. Wrigley Jr. brands Life Savers and Creme Savers. Other new clients include Jim Beam, Dial and Starbucks liqueur. What is the brand "Energy" all about? …
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The Avocado Agency
Adweek reports that Dentsu's Colby and Partners has added two avocado-promoting clients to its roster--the Hass Avocado Board and the Chilean Avocado Importers Association. The Santa Monica shop already has an eight-year relationship with the California Avocado Commission, an account it retains. It's right and good that Colby could leverage its experience on the thick-skinned fruit to add business without a review. …
Making Simple Complex
I know agencies love to trumpet their proprietary processes until everyone in the room is blue in the face, but this slide from R/GA takes the cake. Learn more about R/GA's process over at Jack Cheng's place. …
