According to The Wall Street Journal (paid sub. req.), Publicis Groupe and Droga5 are diving deep into branded entertainment with a new website called Honeyshed. But unlike other examples of the genre -- movies and TV shows created by marketers that aim to subtly promote a brand -- there will be nothing subtle about the programming on Honeyshed. "It's about celebrating the sell," says Mr. Droga, creative chairman of …
Chess Move
In a move to more closely align digital marketing practices with traditional advertising, Publicis is moving pieces on a board. Publicis Groupe announced it is aligning Modem Media, a digital firm it acquired as part of its recent $1.6 billion purchase of Digitas, with its Publicis ad agency. The new unit, called Publicis Modem, will create digital marketing services for the Publicis agency. Martin Reidy, former …
Delta Back In The Pilot’s Seat
Shepardson Stern + Kaminsky are the stars of a New York Times story about Delta's reconfigured brand position, now that the airline has emerged from Chapter 11 and its shares are scheduled to resume trading on the New York Stock Exchange. SS+K was founded by partners with experience in elections and crisis communications. The agency, which is partially owned by Creative Artists Agency, was recently hired by Senator …
Minneapolis In May: A Chill Wind Blows
The St. Paul Pioneer Press takes a look at Fallon's latest trials and tribulations: Todd Riddle just got one of the top advertising jobs in the Twin Cities, as creative director at Fallon Worldwide's Minneapolis headquarters. So why are ad watchers already wondering how long he'll last? The Twin Cities' second-largest agency has seen a lot of turnover at the top lately. Riddle is Fallon's third creative director in …
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The Story Is In The Numbers
For the 63rd year in a row, it's Advertising Age "Agency Report" time. And if you're in marketing services, particularly digital, you're in for good news. Agency revenue from marketing services rocketed 13.1% to $15.1 billion, the strongest growth since the recession. Agency revenue from traditional advertising and media rose just 4.2% to $13.1 billion, the weakest growth since 2003, the first full year of the …
There’s A Lot Of BS In This BS Job Description
On CNN.com, they've listed "50 Bullshit Jobs" as written by Stanley Bing. Going in alphabetical order, the first one is "Advertising Executive": Advertising executive: Create perceived need/value for inherently generic or worthless products $$: Ground-level workers with writing ability move quickly to the top, immediately snagging low to mid-six figures; those who can spin mythological concepts surrounding quotidian …
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Today is Administrative Professionals Day
So be nice to the folks at the front desk. Or the folks at the front desk in the agency you're interviewing at. Because in advertising agencies, the admins know EVERYTHING. …
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Goodby Connects The Dots
Goodby, Silverstein & Partners' hometown newspaper took a look at how the agency is busy transforming itself for the digital age. The story says the founders worried that their best days were behind them, but two years ago took steps to alter the agency's course. Goodby, 55, a Harvard graduate who describes himself on his office nameplate as co-founder, informal psychiatrist and father, said he had a career epiphany …
