Chess Move

In a move to more closely align digital marketing practices with traditional advertising, Publicis is moving pieces on a board.
Publicis Groupe announced it is aligning Modem Media, a digital firm it acquired as part of its recent $1.6 billion purchase of Digitas, with its Publicis ad agency. The new unit, called Publicis Modem, will create digital marketing services for the Publicis agency. Martin Reidy, former president of Modem Media, will serve as chief executive of Publicis Modem and assume the CEO post at the existing digital marketing agency Publicis Dialogue.
[Source: The Wall Street Journal (paid sub. req.)]



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.