BusinessWeek has a revealing behind-the-scenes look at the Hyundai pitch won by Goodby. Regular AdPulp readers know that I have a personal interest in this as the owner of a new Santa Fe. I'm a brand advocate. So did Hyundai make the right decision, in my humble opinion? Let's take a look at the pitched campaigns: Siltanen & Partners: This Los Angeles-based agency had an inside track on winning the account because …
Now The Feds Are Chasing Eisner
Apparently, some dead agencies can't rest in peace. From The Baltimore Business Journal: The Baltimore office of the FBI has launched an investigation into possible criminal activity committed by defunct advertising firm Eisner Communications Inc. and its former Chairman Steve Eisner. Since Eisner's closure, the ad firm's former landlord and several vendors that provided equipment and services have filed lawsuits …
A Match Made In Boulderado
Radar Communications of Boulder, CO has joined forces with Crispin Porter + Bogusky also of Boulder (and Miami), according to a May 7th post from John Winsor, Radar's founder and CEO. One of the things that attracted us to join forces with CP+B was not only their fearless approach to advertising and marketing but also the way they approach business itself. CP+B shares our passion for bringing clients exceptionally …
Lofty Spaces Foster Creativity
According to LiveScience.com, Grey and/or DraftFCB could rule the ad world if they moved into a cool, funky, open-air space. A recent study at the University of Minnesota suggests that ceiling height affects problem-solving skills and behavior by priming concepts that encourage certain kinds of brain processing. "Priming means a concept gets activated in a person's head," researcher Joan Meyers-Levy told LiveScience. …
QVC Meets MTV
According to The Wall Street Journal (paid sub. req.), Publicis Groupe and Droga5 are diving deep into branded entertainment with a new website called Honeyshed. But unlike other examples of the genre -- movies and TV shows created by marketers that aim to subtly promote a brand -- there will be nothing subtle about the programming on Honeyshed. "It's about celebrating the sell," says Mr. Droga, creative chairman of …
Chess Move
In a move to more closely align digital marketing practices with traditional advertising, Publicis is moving pieces on a board. Publicis Groupe announced it is aligning Modem Media, a digital firm it acquired as part of its recent $1.6 billion purchase of Digitas, with its Publicis ad agency. The new unit, called Publicis Modem, will create digital marketing services for the Publicis agency. Martin Reidy, former …
Delta Back In The Pilot’s Seat
Shepardson Stern + Kaminsky are the stars of a New York Times story about Delta's reconfigured brand position, now that the airline has emerged from Chapter 11 and its shares are scheduled to resume trading on the New York Stock Exchange. SS+K was founded by partners with experience in elections and crisis communications. The agency, which is partially owned by Creative Artists Agency, was recently hired by Senator …
Minneapolis In May: A Chill Wind Blows
The St. Paul Pioneer Press takes a look at Fallon's latest trials and tribulations: Todd Riddle just got one of the top advertising jobs in the Twin Cities, as creative director at Fallon Worldwide's Minneapolis headquarters. So why are ad watchers already wondering how long he'll last? The Twin Cities' second-largest agency has seen a lot of turnover at the top lately. Riddle is Fallon's third creative director in …
Continue Reading about Minneapolis In May: A Chill Wind Blows →