A Little Venting

I guess that when you read a blog called Why Advertising Sucks you know what you’re in for, but still it’s some good reading. There’s a perfectly well-timed and well-crafted rant entry:

You won’t matter for however much people insist that you do because no matter what, someone else will do your job and since your full potential shall never be utilized, then no worries, because someone half as good as you can provide the same material and guess what, that person will fight less and be cheaper which means kudos for the agency for getting rid of that problematic creative that insisted that he wanted to help our company when he consistently did the opposite of what he’s told. Who needs creative criterion when you should be taking orders. You live in an information buffet, a restaurant service where you serve the exact dishes offered. Don’t improvise, don’t modify, don’t even think.

There’s more. Lots more. Read the whole thing. The author, named “Joker,” clearly feels my pain. Or channeled my innermost thoughts yesterday.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.