Adpulp
Advertising News and Know-How, Since 2004
By David Burn
The Wall Street Journal shines its light on the Japanese ad market, showing just how closely held it is by the Japanese themselves. Recognizing this fact has led some international players like TBWA to invent new structures that work within Japanese business culture, instead of the lame (if not imperialist) "If it works in the U.S. it'll work here too" approach. For years, Western advertising agencies have had a hard …
Continue Reading about I Think I’m Turning Japanese, I Really Think So →
Can't say I can recall seeing a banner ad like this before. Partners+Simons in Boston is looking for a copywriter. And on some parts of Adweek.com, they've got a banner ad on the site just to advertise the one job opening. Wow. Back in 2002, they'd have had a million folks applying right away. What's going on in the job market in this industry these days? …
Seems that nearly everything I've read lately has focused on the need to communicate one-on-one with consumers, engage them, have a conversation with them. Is that at all possible with mass marketing? Let’s try an experiment. I want you to form a mental image of “Joe Sixpack.” Advertising people talk about “Joe Sixpack” all the time. But what does he look like? Picture him in your mind. Look away from the screen …
By David Burn
In a bold move, Atlanta- and Tampa-based ad agency West Wayne, (you know, the place where Luke Sullivan once worked) has left the making of mere adverts to a lesser class of communications professionals. No longer ad men and women, West Wayners are now "friendship experts." [via Everything's Better With Brentter] …
By David Burn
According to Adweek, holding company IPG is combining two of its "regional" shops, hoping, as it has before, that the arranged marriage succeeds. In a deal quietly in the works for months, Dallas-based TM (formerly known as Temerlin McLain) will now absorb Seattle boutique Sedgwick Rd. "We've both been regional agencies for a long time," said Jim Walker, president and CCO of Sedgwick Rd. "What it takes [to succeed] …
By David Burn
Downtown Partners/Chicago has a minimalist, but well designed web presence. Having said that, I fail to grasp the significance of the darkness their imagery conveys other than polished concrete. I keep thinking Spiderman or some other superhero is going to swoop in, but that doesn't happen. Rather, a few pigeons make their way across the screen. What's your take? …
While doing a Google search on a recruiter I used to know, I stumbled on to AgencyScoop. It's an interesting site, I'm just beginning to delve into it, but it seems to be a place where folks can comment on agencies, recruiters, jobs, etc. It was started by Jason Culbertson, who says: This site was created as a result of my own struggles trying to get a foot into the advertising industry. As I looked around I found …
Continue Reading about AgencyScoop Gives You…The Scoop On Agencies →
By David Burn
I'd forgotten all about Hadrian's Wall recent merger with Toronto agency Zig, an MDC Company. Somehow, the very sharp minds at Zig knew this about me-that I'm sometimes forgetful. So they set up an eBay auction of old Hadrian's Wall gear to remind me. Do these people know how to "surprise and delight" or what? …
Continue Reading about The All Knowing Kevin Lynch Strikes Again →
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