I guess that when you read a blog called Why Advertising Sucks you know what you're in for, but still it's some good reading. There's a perfectly well-timed and well-crafted rant entry: You won’t matter for however much people insist that you do because no matter what, someone else will do your job and since your full potential shall never be utilized, then no worries, because someone half as good as you can provide …
Kraft Drops Axe. Heads Roll.
Ad Age and the Chicago Sun Times are both writing about JWT's Chicago office today. Lewis Lazare leads with: It didn't take long for the other shoe to drop at JWT/Chicago. Just weeks after a quarter of the agency's staff was axed, JWT/Chicago also is jettisoning its top managers -- President Ros King and executive creative director Graham Woodall. This latest management upheaval comes in the wake of Kraft's recent …
Wexley Goes On Sport Fishing Expedition And Other Tall Tales
Ad Age looks at one of the more interesting developments in the agency business of late—a move to income-producing models other than commissions, retainers and consulting-type hours and fee models. Seattle shop Wexley School for Girls really wants to profit not just from selling a tagline, a viral video or even a high-concept marketing strategy but from patents, trademarks or other intellectual property with the …
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Interweb Gold Rush Continues
The Wall Street Journal (paid sub. req.) reports that Internet advertising has grown into a $16.9 billion industry. Lots of firms are scrambling for a piece of the action—WPP, Google and Microsoft have all made recent headline-grabbing acquisitions that speak to the ongoing industry shakeup. For decades, advertising has been a relatively simple process dominated by a clubby world. Long-established advertising and …
Is Your Agency Ready To Sit At The Decision Making Table?
Ad Age is reporting on GSD&M's new World Market account win. It wouldn't be much of a story, but the novel compensation agreement makes it one. "This is a partnership based on collaboration at the highest levels of both organizations," World Market CEO Barry Feld said. "Both GSD&M and World Market are fully invested in this relationship and are both working toward the mutual goal of strong results for our customers …
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Anthropology Is The New Selling Science
According to Ad Age, BBDO just spent nine months studying 5,000 people in 26 countries. The result of which is "The Ritual Masters," a report that details shared habits in an attempt to work them to a marketer's advantage. Here's some of the data: Americans are also among the cleanest people in the world: 90% brush their teeth, compared with a global average of 82%, and 86% take a bath or shower, compared with an …
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StrawberryFrog Places An Ad For…StrawberryFrog
A few years back, I wrote a column in which I wondered why more ad agencies didn't place ads for themselves. I mean ads targeting prospective clients, not the inside industry kind (think "humping lions"). Of course, decades ago the big ad agencies did, but the only recent example I had found a few years back was for a Houston agency. It's one thing to advertise in Texas Monthly. But StrawberryFrog takes it to a whole …
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Crispin Loses Its Virginity
According to Adweek, Virgin Atlantic Airways has placed its creative and media account, held by Crispin Porter + Bogusky, into review. While the Miami-based MDC Partners agency was invited to defend, it will not participate in the review, the client confirmed. "Commercial objectives require a new approach to strongly position our brand and service offerings in a competitive marketplace," said Chris Rossi, Virgin …