Agencies

Ad Age is reporting on GSD&M's new World Market account win. It wouldn't be much of a story, but the novel compensation agreement makes it one. "This is a partnership based on collaboration at the highest levels of both organizations," World Market CEO Barry Feld said. "Both GSD&M and World Market are fully invested in this relationship and are both working toward the mutual goal of strong results for our customers …

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According to Ad Age, BBDO just spent nine months studying 5,000 people in 26 countries. The result of which is "The Ritual Masters," a report that details shared habits in an attempt to work them to a marketer's advantage. Here's some of the data: Americans are also among the cleanest people in the world: 90% brush their teeth, compared with a global average of 82%, and 86% take a bath or shower, compared with an …

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A few years back, I wrote a column in which I wondered why more ad agencies didn't place ads for themselves. I mean ads targeting prospective clients, not the inside industry kind (think "humping lions"). Of course, decades ago the big ad agencies did, but the only recent example I had found a few years back was for a Houston agency. It's one thing to advertise in Texas Monthly. But StrawberryFrog takes it to a whole …

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According to Adweek, Virgin Atlantic Airways has placed its creative and media account, held by Crispin Porter + Bogusky, into review. While the Miami-based MDC Partners agency was invited to defend, it will not participate in the review, the client confirmed. "Commercial objectives require a new approach to strongly position our brand and service offerings in a competitive marketplace," said Chris Rossi, Virgin …

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BusinessWeek has a revealing behind-the-scenes look at the Hyundai pitch won by Goodby. Regular AdPulp readers know that I have a personal interest in this as the owner of a new Santa Fe. I'm a brand advocate. So did Hyundai make the right decision, in my humble opinion? Let's take a look at the pitched campaigns: Siltanen & Partners: This Los Angeles-based agency had an inside track on winning the account because …

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Apparently, some dead agencies can't rest in peace. From The Baltimore Business Journal: The Baltimore office of the FBI has launched an investigation into possible criminal activity committed by defunct advertising firm Eisner Communications Inc. and its former Chairman Steve Eisner. Since Eisner's closure, the ad firm's former landlord and several vendors that provided equipment and services have filed lawsuits …

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Radar Communications of Boulder, CO has joined forces with Crispin Porter + Bogusky also of Boulder (and Miami), according to a May 7th post from John Winsor, Radar's founder and CEO. One of the things that attracted us to join forces with CP+B was not only their fearless approach to advertising and marketing but also the way they approach business itself. CP+B shares our passion for bringing clients exceptionally …

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According to LiveScience.com, Grey and/or DraftFCB could rule the ad world if they moved into a cool, funky, open-air space. A recent study at the University of Minnesota suggests that ceiling height affects problem-solving skills and behavior by priming concepts that encourage certain kinds of brain processing. "Priming means a concept gets activated in a person's head," researcher Joan Meyers-Levy told LiveScience. …

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