It's still unusual to see people in wheelchairs in commercials. But that's part of the point this spot makes: …
Cities Desperate For Some Google Fiber In Their Diets
Google is planning to test ultra-high speed broadband networks in one or more trial locations across the country. Municipalities with populations from 50,000 to 500,000 have until today to get their bids in. But many cities are going well beyond the required Request for Information--they're creating advocacy campaigns to interest the decision makers in Mountain View. The city of Bellingham, WA is one that's leaning …
Continue Reading about Cities Desperate For Some Google Fiber In Their Diets →
Scaling Mountains And Toppling Dams–It’s All In A Day’s Work
Patagonia founder, Yvon Chouinard, appears in this commercial for the American Express Members Project, a new partnership with social-action network Takepart.com. According to Patagonia's blog, The Cleanest Line, the commercial was filmed in and around Ventura County by Oscar-winning cinematographer, Robert Richardson, and directed by Scott Hicks. Chouinard is donating all proceeds he receives from the commercial …
Continue Reading about Scaling Mountains And Toppling Dams–It’s All In A Day’s Work →
Making Complex Matters Less So
Impossible Hamster is a project from the new economics foundation, an independent think-and-do tank based in the U.K. [via Osocio] …
Targeted Ads Hit A Bullseye To Get Lou Dobbs Off The Air
From PoliticsMagazine.com comes a fascinating look at the microtargeted ads that were used to ramp up the pressure on CNN to do something about Lou Dobbs and his increasingly controversial views. Josh Koster and Tyler Davis of digital consultancy Chong + Koster explain: We needed to gain and keep the press' attention, so we deployed digital paid media to target media employees specifically. The Facebook feature …
Continue Reading about Targeted Ads Hit A Bullseye To Get Lou Dobbs Off The Air →
Keeping The Economy Afloat
Waterways Council is a public policy organization advocating a modern and well-maintained national system of ports and inland waterways. The group is supported by waterways carriers, shippers, port authorities, shipping associations and waterways advocacy groups from all regions of the country. Cornel Martin, President/CEO of Waterways Council said, "Our nation's ports and waterways are vitally important to America's …
Why Draw Attention To The Problem? Because, There’s No Hiding From It.
Jim Edwards at BNET reports that Saatchi & Saatchi worldwide chairman Bob Seelert thinks Toyota should stop advertising until it gets its house in order, but the company says it will ignore its agency's advice and continue to advertise. "Such a public disconnect on strategy between a senior agency official and a global client is extremely unusual," Edwards writes. Because the brand is known for reliable and durable …
Continue Reading about Why Draw Attention To The Problem? Because, There’s No Hiding From It. →
Crispin Porter & Sustainability
Note: The following video won't begin to play right away, you need to wait about 15 to 20 seconds (forever in Internet time). Watch live video from FearLess Q+A on Justin.tv Alex Bogusky changed the pace today on his FearLess Q+A live Webcast. His guests, Hunter Lovins and Catherine Greener are ecologists, not marketers. Lovins took the opportunity to say the ad business is the largest educational institution in the …
