Jim Edwards at BNET reports that Saatchi & Saatchi worldwide chairman Bob Seelert thinks Toyota should stop advertising until it gets its house in order, but the company says it will ignore its agency’s advice and continue to advertise.
“Such a public disconnect on strategy between a senior agency official and a global client is extremely unusual,” Edwards writes.
Because the brand is known for reliable and durable cars , Seelert says customers will forgive Toyota, especially as it has been a leader in hybrid technology.
Why Draw Attention To The Problem? Because, There’s No Hiding From It.
February 22, 2010 By