Crispin Porter & Sustainability

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Alex Bogusky changed the pace today on his FearLess Q+A live Webcast. His guests, Hunter Lovins and Catherine Greener are ecologists, not marketers.
Lovins took the opportunity to say the ad business is the largest educational institution in the world, which is an interesting way of seeing things. She adds that it’s our responsibility to “unleash the power of conscious consumers.” The woman has vision!



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.